12pm, born from desire, an harmonious combination that blends and reinterprets the past in a modern way. To not only cater to desire, but also to keeping the past alive and relevant through an unique perspective. Always on the lookout for the particular and unusual, Michela and Allegra Trento, sisters and founders of the jewelry brand 12pm, established their knowledge and experience within the artistic disciplines. Both coming from a fashion background, and having been involved in arts, it only came as an organic progression to turn their passion into something greater creating their own jewelry brand, where their passion for art, illustration and design is cohesively combined. Always on the lookout for the particular and unusual, Michela and Allegra created their first collection, ‘Victoria’ in 2020.Existing out of unconventional materials and shapes, blending tradition and imagination. Different eras and places give life to small works of art, recalling the typical shapes of the Victorian age, ancient Egypt to the floral symbolism typical for Japanese culture. Embedded in a geometric shaped cameo, a stylized cherry blossom is hand embroidered on suede characterizing the first collection “Victoria”. The continuous evolution and research of the particular has led 12pm to work unusual materials for jewels such as “Alabaster” of Volterra, a white stone which, due to its particular softness, lends itself to being easily worked and able to reproduce motifs rich in detail or in the use of the amethyst as in the “Empire” Collection. Each jewel has been entirely made by Italian craftsmen, from design to embroidery, from manufacture to the creation of a unique piece every time.