Aupiho is a committed French jewelry brand created in December 2020. Its founder, Pauline Canali, has a strong bias: her jewels, with a pure design, made of 18 carat recycled gold and ethical stones, are made in a slow fashion approach by French craftsmen. The name of the brand embodies both the identity and the metal of choice of Pauline: "AU" chemical symbol of gold, in a name that evokes its native roots, "Aupiho" means "Alpilles" in Provencal. Aupiho is made with an ethical approach, in short circuits, with 18 carat recycled gold and ethical stones. Aupiho jewelry honors French artisanal know-how and relies on dynamic teams and experts who are committed to developing sustainable French jewelry. Aupiho jewels are made in compliance with social and environmental standards throughout their production and are mostly made to order to limit stocks. Pauline has always been passionate about jewelry, a passion passed on by the women in her family: the arlesian women have always worn jewels as an ornament. Pauline trained with jewelry professionals, and began to design her own pieces. Reflecting the personality and sensitivity of her creator, her style combines minimalist and feminine beauty. Skin jewelry, resolutely modern and timeless with demanding details that can be accumulated endlessly, kept or passed on. Drawing her inspiration from strong symbols, such as the key, the cross, or the star, she designed the “Sésame” collection, one of her first collections, which honors a universal symbol revisited in precious and lucky jewelry: the key. The choice of a jewel is the starting point of a story that often lasts a lifetime, and for Pauline, it must be rich in emotion. Aupiho is a transparent and authentic jewelry company, willing to offer a local, eco-responsible and creative alternative that makes no concessions on esthetic and quality. These are fundamental values for the designer.