Bijules
Bijules, founded in 2002 and designed by former nightlife impresario Jules Kim, is known for innovative and trendsetting silhouettes paired with precious metals and gemstones. Defying both fashion and jewelry standards, pieces from the collection have been seen on Beyonce, Rihanna, Doja Cat, and Cardi B.With a keen focus on positive community impact and authentic storytelling, every piece of Bijules is handmade with an eye towards ethics and responsibility. “My clients are always looking for ways to tie their cultural imperatives to their purchases, and they demand honesty in concept, design and ethical practices,” explains Kim. Each jewelry concept incorporates three core values. Without context, innovation and impact, the need to create ceases to exist. CONTEXT encapsulates the heart and authenticity of each design. Bijules seeks to uplift diverse cultures, marginalized people, and underserved communities with storytelling and passed traditions. INNOVATION challenges standards and eliminates excess in design, manufacture, and utility. Jules Kim of Bijules engages in risk through innovation and rebellion to push creativity forward one idea at a time. Finally the IMPACT of product design must benefit all those involved in its process. From concept development to ethically sourced materials and the ripple effect of its final sale, “impact” imposes a duty to do better for the Earth and its denizens.
www.bijules.me
