MIND OVER MINEDLOEV, launched in 2022, is Switzerland’s first and foremost sustainable lab grown diamond jewelry brand. LOEV strives to become a leading voice for change, creating fine jewelry for people who equally value design, quality and transparency.LOEV’s house style challenges notions of femininity and masculinity in their unisex collections – a nod to modern icons of empowerment. The name LOEV represents its values, a powerful acronym of the words LOVE and EVERYONE.LOEV seeks to fuse innovation and technology with unbound creative freedom into beautiful contemporary design with an unmistakable character. The collection is designed to be stacked and combined in a number of ways mixing textured engraved gold and enamel color, allowing you to find your own codes of self-expression. LOEV is driven by the idea that staying true to your values is the ultimate luxury. That is why the house is meticulous in selecting its partners, using only ethically sourced materials and lab-grown diamonds of the highest quality (DEF/VS+ and above) created from renewable energy and IGI or GIA certified. LOEV jewelry is handcrafted in 18Kt recycled gold sourced and manufactured in Europe and Asia under the highest standards of craftsmanship, following social and environmental responsibilities by members of the Responsible Jewelry Council.