Mysteryjoy is an ode to dream and desire.A great leap into a mystical and dreamlike universe.A maze of jewels to wear as a mask. A wish to stand out.
Joy Toledano creates jewelry like a magician does his tricks. Each piece of jewelry is designed just like a story to be told, a book to discover.Her creation process demonstrates a strong awareness of environmental issues. Joy chose to work with ethical – "magical" as she likes to call them – diamonds: they are at the heart of her designs. These diamonds have the same physical, chemical and visual characteristics as mined diamonds, but are grown in a lab. Her conviction that the future of jewelry lies in this ethical approach led her to launch her first collections in the spring of 2021. The first chapter of this mysterious book takes us into the mad world of Lewis Carroll and his Alice stories. It showcases distinctive and unique 18K gold jewelry, handmade in France, which strength lies in a commitment to qualitý and in-depth expertise. All pieces are custom-made to order within three weeks, in order to ensure that the artisanal process is prioritized. The jewelry is voluntarily inspired by waking dreams and fortune-telling, bringing a new symbolic dimension to the product. MYSTERYJOY wishes to convey a positive message and to contribute to building a better world through meaningful and value-driven actions.