The Meeting Placefor Fine Jewelry and High Jewelry
Precious Room by Muriel Piaser “The meeting place for Fine Jewelry and High Jewelry Designer” is a new concept as the most exclusive and intimate meeting point for the fashion and jewelry market in Paris. A real opportunity to present a specially designed collections to industry key market players, leaders opinion of the fashion community.
Precious Room is a new unique concept, focused on the vision of a Trunk Show breaking the traditional codes of showrooms and trade fairs, bringing a subtle and committed business, promotion and marketing vision to an exceptional place that is the Palais Vivienne. I launched it voluntarily during the Paris Haute Couture period to benefit from the luxury and international image of Paris, the capital of fashion, but above all it corresponds to the purchasing periods of the pre-collections during which 70% of the budgets are booked by buyers. It therefore appears as a promotion and launch showcase for brands that want to make themselves known and a preview for established brands that want to anticipate orders.
Faced with the pandemic, I had to reinvent myself to compensate for the lack of travel and mobility, so I made a partnership with www.lenewblack.com, BTB virtual showroom referent, created a dedicated page via a dedicated Precious Room showroom by Muriel Piaser where each brand has its own marketplace giving access to french and international buyers to make their purchases online.
In the future, I am therefore looking at “Phygital”, a mix of physical and digital editions via the online showroom. A real plus for brands in terms of promotion and sales support.
Edito by Muriel Piaser, CEO and Founder
Next Edition 2024Precious Room by Muriel Piaser PR#10Haute Couture Week
Tuesday 25th & Wednesday 26th June 2024Palais Vivienne36 rue Vivienne, 75002 Paris
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