FRANCESCA CASSANI
A love for beauty and the desire to express it through Jewelry to live by.
Francesca Cassani is a Swiss designer. After many years of study, work and research in the Art world, her first great love, Francesca establishes her Brand, Francesca Cassani Fine Jewelry. Her love for art reappears in all her designs, together with a primal need to express herself and illustrate her way of seeing the world.
A contemporary world, exciting and fast-paced, in which a strong and determined woman finds herself, aware and self-confident, key player of her own life and madly in love with Beauty in its deepest and most intimate sense.
“I’ve worked for many years in the art world which has given me the opportunity to live experiences and meet people who exposed me to the most absolute forms of beauty. I met artists who were able to turn their feelings into objects, and this deeply fascinated me, moved me profoundly to the point that I felt the desire to do the same.
I decided to start a journey of sharing my deepest essence, giving it the shape of Jewelry, on which I transferred all my study, my passion and the research of the past years. Seeing my creations being worn fills me with pride and joy”.
Francesca Cassani Fine Jewelry stands for research, artistic contamination, experimentation, uniqueness, tailoring and craftsmanship. Fil-rouge of the collections is the decomposition of shapes that, once isolated, recompose themselves with harmony and elegance designing new dynamic, fluid lines, free from conditioning and sensitive to the expression of a contemporary intimacy, daring because able to
overcome the boundaries of time and space.
Francesca Cassani Fine Jewelry emerges from the desire to share a story and transform mindsets, images and sensations into unique jewelry, able to touch the soul
of whom wears is. Precious materials bring to life true and authentic works of art, conceived as modern ornaments that embrace the human body indulging it with elegance and sinuosity.
“Inspiration hides in the most unexpected places”. The collections designed by Francesca Cassani Fine Jewelry find their roots in deconstructivism architecture whose essence is a vision of architectural space where chaos becomes the ordering element, where the geometries are freed from structural rules and customs, acquiring a new and unique artistic identity.
https://www.francescacassani.com/